So you were just casually browsing online when you saw a mommy blogger post about a new kitchen tool. It was just what you needed but didn’t realize until now that you needed it. As a mom, there’s nothing quite like the feeling of discovering a new product or service that makes your life just a little bit easier. Some of them turn out to be a total #budol but the process of discovering and buying them is a lot of fun.
How mommy blogging benefit brands
And that’s why brands are always on the lookout for mommy influencers. The truth is, mommy bloggers have a lot to offer. We have a built-in audience of other moms who trust our opinions and are likely to be interested in the products and services we recommend. We also have a unique perspective on motherhood that can be valuable to brands looking to reach this demographic.
One of the biggest benefits of partnering with mommy bloggers is the ability to reach a highly targeted audience. Moms are a valuable consumer demographic, and many brands are eager to connect with them. But it can be difficult to reach this audience through traditional advertising methods. Mommy bloggers, on the other hand, have already built a following of moms who are interested in their content and are likely to be interested in the products and services they recommend.
Another benefit of partnering with mommy bloggers is the ability to tap into the power of influencer marketing. Influencer marketing is a powerful tool for reaching new audiences and building brand awareness. Mommy bloggers have a built-in audience of moms who trust their opinions and are likely to be interested in the products and services they recommend. By partnering with mommy bloggers, brands can tap into this audience and leverage the power of influencer marketing to reach new customers.
So why do a lot of Mommy Bloggers end up unpaid and unacknowledged?
It’s a common story. Marketers reach out to you asking if you can cover an event. There is no offer of payment much less the cost of transportation. Still, you figure you can go there to at least do some networking. They feed you, at least, and there are some product giveaways. But oh wait, they’ll only give you the product in exchange for a free article on your website that you need to post before midnight tonight.
I assure you. This keeps happening all the time!
What should you do as a mommy blogger and influencer?
Build a proper blog.
And when I say proper, I don’t mean the technicalities of what makes a good blog, whether it’s fast, or good-looking. While that will matter down the line, I say build a blog with your own writing, your voice, and your character. Stop posting press releases sent by marketing companies. They’re terrible for your Search Engine Optimization, terrible for your audience, and most of the time, do not fit your niche. Even if you’re hosted on free sites such as Blogger, Wix, or WordPress, if a brand marketer visits your page and sees that you make your own content, you’d be ranked much higher than those who just copy and post press releases as content.
Update your Contact Me page
So you have good content. But there are a few key elements that you are missing on your Contact Me page. You should include these on your contact page to encourage people to actually reach out to you. Some of these are basic but you’d be amazed at how many mommy bloggers miss this.
- Clear Contact Information: Make sure that your contact information is prominently displayed and easy to find. This should include your phone number, email address, and physical address (if applicable).
- Form Submission: Provide a form that visitors can fill out to send you a message. Make sure that the form is simple and straightforward, with clear labels and instructions for each field.
- Social Media Links: Include links to your social media profiles so that visitors can easily connect with you on those platforms as well.
- Customer Service Hours: If you have customer service hours, make sure to mention them on your contact us page so that visitors know when they can expect a response.
- Real Testimonies: Share some real-life examples of how you’ve helped other brands/customers. This will show that you’re trustworthy and that you’re able to solve problems.
- Call to Action: Include a clear call to action, such as “Contact Us Now” or “Get in Touch Today,” to encourage visitors to take the next step and reach out to you.
- FAQ: Include a frequently asked questions section to answer common queries and provide more information about your services.
- Accessibility: Ensure that your contact information is accessible to all users, including those with disabilities by adding alternative text to images, using clear and simple language, and providing clear instructions.
- Responsive Design: Make sure your website is responsive and mobile-friendly so that visitors can easily access your contact information and forms from any device.
Overall, the goal is to make it as easy as possible for visitors to contact you and to provide them with the information and resources they need to make the decision to reach out.
Prepare your Media Kit.
To most marketing companies who handle brands, you’re just one of the many mommy bloggers out there. So you gotta prepare and introduce yourself as a reliable and serious mommy blogger. A well-made and ready media kit informs your clients about yourself, your niche, your stats, skills, and work samples. This is also the place where you can (not so subtly) inform them about your prices as well as processes.
Be ready with your onboarding files.
You got the client at the price you want. Hooray! Have a few documents ready so you are both clear with what is expected of you. You can start with a basic contract, a welcome kit, and an invoice, and an acknowledgment receipt. This not only shows you are a professional but also that you are an accountable partner with deliverables. After your contract, provide an end-of-contract report, links of your work, as well as stats. This will also help your brand marketers report and will mark you as an outstanding partner.
Partnering with mommy bloggers
If you’re a brand looking to connect with mommy bloggers, there are a few things to keep in mind. First, be sure to research the bloggers you’re interested in working with. Look at their blog and social media accounts to get a sense of their audience and what kind of content they produce. Next, be sure to reach out to the bloggers you’re interested in working with and let them know how you think your brand can add value to their content. And finally, be sure to be honest and transparent in your approach. Mommy bloggers value authenticity and want to work with brands that align with their values.
Of course, there are also some potential downsides to partnering with mommy bloggers. One concern is that mommy bloggers may not be representative of the broader mom demographic. Many mommy bloggers are educated, middle-class, and able-bodied, and may not reflect the diversity of the mom demographic.
Another concern is that mommy bloggers may not be entirely authentic in their recommendations. Some may be swayed by the promise of free products or compensation, and may not be entirely honest in their reviews. And truth to tell, in this industry, it’s the brands who are totally to blame for building this kind of blogger mentality which in effect destroys a lot of bloggers’ credibility.
Despite these potential downsides, partnering with mommy bloggers can be a valuable tool for brands looking to reach the mom demographic. By connecting with mommy bloggers, brands can tap into the power of influencer marketing and reach a highly targeted audience of moms who trust the opinions of these bloggers. And by partnering with a diverse group of mommy bloggers, brands can ensure that they are reaching a broad and representative audience of moms.